The marketing folks call it “brand image.” For a lot of U.S. companies, it becomes a competitive edge by communicating a level of quality that rises above the competition. One of those companies that has always paid attention to the quality image it displays is the Coca-Cola® Company.
Not far from the Nyalic headquarters in Jasper, Georgia is a Coca-Cola distributor. Outside their facility is a classic Coke sign made of stainless steel letters with a painted steel background - while at a nearby separate location, there is a large fleet of red service vans that spend their days out in the Georgia sun.
Red is one of the colors that is most susceptible to fading and damage from sunlight. Over time, the Coke sign and the service vans showed all the effects of this damage.
Repainting a single van costs them roughly $7,000 each. However, Nyalic offered an equally effective and far less costly solution. For approximately $1,000, we sprayed each van with Nyalic® clear surface protectant and made them look like new. As a more affordable alternative, we also offer our automotive DIY kits. For approximately $200, we provide the materials needed to clean, rinse and coat the vans with Nyalic clearcoat and do the work themselves.
The pictures here show the dramatic before and after results. The Nyalic clear coat saved them roughly $6,000 per vehicle, resulting in a quality impression that’s worth even more. Nyalic changes the refraction of light on the surface it covers, so it brings back the color and leaves a gleaming, shiny appearance that lasts for years without waxing or polishing. Added bonus: it provides a barrier to ultra-violet light that will never yellow, crack, chip or peel.
What about that classic Coca-Cola sign? Nyalic restored not only the red background, but also the stainless steel lettering. Having it look like new again thrilled not only the facility manager, but let every employee stand a little prouder.
What does your equipment say about your commitment to quality?
Talk to us today to see how Nyalic clear surface protectant can improve your brand image while saving you money.